AI Advisory
Workflow ideasMarketingUpdated

Automate Competitor Research with Exa.ai, Notion and AI Agents

Get a structured competitor landscape on demand. Name a company and receive a populated Notion database covering rivals, their positioning, product range and customer sentiment, ready for the next strategy session.

The flow

How the integrations connect.

HTTP RequestNotionAI AgentOpenAI ChatStructured Output
Tools used

5 integrations

Built on n8n. Same pattern works on Make or Zapier for simpler runs, or on a custom Node or Python service when reliability and volume justify the build.

  • HTTP Request
  • Notion
  • AI Agent
  • OpenAI Chat
  • Structured Output
Detail

What it actually does.

  • Takes a source company name and finds the closest competitors across the open web
  • Profiles each competitor with a concise overview of positioning, size and market
  • Maps the product and service range each competitor takes to market
  • Pulls customer review signals to gauge strengths, weaknesses and sentiment
  • Coordinates specialist AI agents so each research angle is handled in parallel
  • Writes structured results straight into a Notion database for the marketing team
  • Refreshes on demand whenever a new target company needs analysing
Common questions

Before you book a call.

Answers to what most teams ask when they look at a workflow like this. If yours is not here, ask us on the call.

Can you build this marketing workflow for our team?
Yes. We design and ship workflows like this as part of our Content & SEO practice. The fastest way to scope it is a 30-minute call — we share what we would build, what it would cost, and how fast it would ship.
What tools does this workflow use?
The default build connects HTTP Request, Notion, and AI Agent, plus 2 other integrations. The same pattern works on n8n, Make, or Zapier for simpler runs, or as a custom Node or Python service when reliability and volume justify the build. See Workflow Automation for how we choose the right platform per use case.
What does a build like this typically cost?
Most workflows of this complexity sit inside a Discovery sprint or a small Build engagement rather than a fixed-price product. See our pricing model for how engagements are structured, or book a call and we will scope this specific workflow against your stack.
Have you shipped something like this for clients?
Yes. See our case studies for examples of automation and AI builds we have delivered, including a podcast platform we took from zero to 261K monthly Google impressions in six months on a content + automation engine.
What other Marketing workflows can you build?
Plenty. Browse our other Marketing workflow ideas for documented patterns, or tell us what you would like to automate — most clients arrive with a problem rather than a specific workflow in mind.

Want a workflow like this in your stack?

30-minute call. We share what we would build, what it would cost, and how fast it would ship.