AI lead scoring
Models trained on your closed-won data, scoring inbound and outbound prospects on real fit signals, not just job title and company size.
AI-Powered Sales & Marketing
Lead scoring, outbound automation, CRM enrichment, personalisation.
ServiceLast updated
Service overview
AI-driven lead scoring, automated outbound sequences, content generation pipelines, CRM enrichment, and personalisation engines that scale your pipeline..
Engagement
What this service includes.
CRM audit and data enrichment
Outbound and scoring automation
Reporting and feedback loop
What we offer
Why this service matters.
Outbound automation
Sequenced multi-channel outreach with content personalised from public signals, sent at human cadence, not the fingerprint of a spam blast.
Personalisation engine
Site, email, and lifecycle messaging tailored to segment behaviour, plugged into your existing CRM and CDP, not a parallel stack.
Sales & Marketing integrations
Powerful AI integrations.
We pick the right model for your sales & marketing build, then blend providers behind a single internal interface.
OpenAI
GPT and embeddings. Broad ecosystem, strong structured-output and tool use, the safest default for general production.
Claude
Anthropic's frontier model. Our default for agents and long-context work where reasoning matters more than raw speed.
Gemini
Google's long-context multimodal family. Excellent for document and video pipelines, especially at scale.
Grok
xAI's model with live-web reasoning and a different blend of strengths. Useful for research-style and edge-case workloads.
DeepSeek
Open-weight models with strong cost-to-performance. We use it self-hosted when residency or unit economics demand it.
Perplexity
Citation-grounded search API for live-web augmented agents. Drops cleanly into RAG pipelines that need fresh sources.
FAQ
Questions about sales & marketing.
Which CRMs do you work with?
HubSpot and Salesforce most often, Pipedrive and Close regularly, custom Postgres or Airtable when teams have outgrown the CRM-of-the-moment. We integrate with whatever the team already uses.
Will the outbound feel like AI spam?
Only if you ignore our advice. Personalisation is built from genuine public signals, cadence is set to human pace, and we measure reply quality, not just open rate. Sending more bad email does not scale; sending fewer relevant ones does.
How do you handle GDPR and consent?
Lawful basis defined per use case, suppression lists honoured across systems, consent state synchronised between marketing and CRM. We document the legal basis as part of the design, not after the fact.
Can you measure attribution properly?
Within reason. Multi-touch attribution is hard and the perfect model does not exist. We instrument the journey enough to make sane decisions about where to invest, and resist the temptation to over-engineer it.
Get started
Ready to automate your operations?
A 30-minute call to map the highest-impact automation and AI opportunities in your business. You leave with a prioritised list, whether you hire us or not.