AI lead scoring
Models trained on your closed-won data, scoring inbound and outbound prospects on real fit signals, not just job title and company size.
ServiceLast updated
AI-Powered Sales & Marketing
Score every inbound lead before your SDR opens it; AI lead scoring, outbound automation, CRM enrichment, personalisation.
Service overview
Score every inbound lead before your SDR opens it, and reach the right outbound prospects with personalisation that does not feel like spam. We build AI-driven lead scoring, automated outbound sequences, CRM enrichment, and content pipelines that compound your pipeline rather than burn through it.
Engagement
What this service includes.
CRM audit and data enrichment
Outbound and scoring automation
Reporting and feedback loop
What we offer
Why this service matters.
Outbound automation
Sequenced multi-channel outreach with content personalised from public signals, sent at human cadence, not the fingerprint of a spam blast.
Personalisation engine
Site, email, and lifecycle messaging tailored to segment behaviour, plugged into your existing CRM and CDP, not a parallel stack.
Sales & Marketing integrations
Powerful AI integrations.
We pick the right model for your sales & marketing build, then blend providers behind a single internal interface.
OpenAI
GPT and embeddings. Broad ecosystem, strong structured-output and tool use, the safest default for general production.
Claude
Anthropic's frontier model. Our default for agents and long-context work where reasoning matters more than raw speed.
Gemini
Google's long-context multimodal family. Excellent for document and video pipelines, especially at scale.
Grok
xAI's model with live-web reasoning and a different blend of strengths. Useful for research-style and edge-case workloads.
DeepSeek
Open-weight models with strong cost-to-performance. We use it self-hosted when residency or unit economics demand it.
Perplexity
Citation-grounded search API for live-web augmented agents. Drops cleanly into RAG pipelines that need fresh sources.
Workflow ideas
Patterns we have built in sales & marketing.
Concrete workflows we have documented in this area. Each one ships behind your stack with the same engagement model as the service above.
FAQ
Questions about sales & marketing.
Which CRMs do you work with?
HubSpot and Salesforce most often, Pipedrive and Close regularly, custom Postgres or Airtable when teams have outgrown the CRM-of-the-moment. We integrate with whatever the team already uses.
Will the outbound feel like AI spam?
Only if you ignore our advice. Personalisation is built from genuine public signals, cadence is set to human pace, and we measure reply quality, not just open rate. Sending more bad email does not scale; sending fewer relevant ones does.
How do you handle GDPR and consent?
Lawful basis defined per use case, suppression lists honoured across systems, consent state synchronised between marketing and CRM. We document the legal basis as part of the design, not after the fact.
Can you measure attribution properly?
Within reason. Multi-touch attribution is hard and the perfect model does not exist. We instrument the journey enough to make sane decisions about where to invest, and resist the temptation to over-engineer it.
Get started
Ready to automate your operations?
Walk away with a prioritised list of automation and AI wins, costed, sequenced, and yours. The call is 30 minutes, free, and binds you to nothing. The shortest path to knowing whether AI Workflow Agency is the right fit.