Blog and insights
Practical, opinionated writing on AI workflows, automation, and what actually works in production.
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More from the team.
⌐AI strategy
Why most AI strategies fail at execution
The strategy is not the problem. The handoff between strategy and build is where the value disappears.
4 Apr 20266 min
⌐Custom AI
Building a production RAG pipeline: a practical guide
What it actually takes to ship a retrieval-augmented generation system that survives contact with real users.
22 Mar 202612 min
⌐AI content and SEO
Will Google penalise AI-written content? A 2026 update
Google has been clear about what counts. The teams losing rankings are not losing them because they used AI.
8 Mar 20265 min
⌐Workflow automation
Workflow automation ROI: what actually moves the number
Most ROI cases for automation overstate the savings. Here is the simple model that holds up under scrutiny.
25 Feb 20266 min
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